Buying Email Marketing Lists Yes Or No
Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from? Many people succomb to the pitfall of ‘buying’ email marketing lists. Don’t make the same mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email. Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts. A good 70% of the addresses you attempt to purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message.
Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email. What do you do? Use these next 8 ideas to get the ideas flowing and build your own targeted list. Remember, your primary goal should be to send emails to people who actually want to hear from you.
The big question, “where do you find these people?” Your best bet is to start with diverse marketing methods and pay attention to your web traffic. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful.
1. Your Webpage– request individuals sign up for your guestbook your
online electronic magazine your newsletter, your offer for a free report
or book and any contest that you have to offer. Be sure and put this
opportunity on every page of your web site.