Another Form Of Email Marketing Ė Permission Based
So, you want to know more about email marketing. Here is one type that will really help you out. Permission based email marketing. Thatís right, permission based email marketing. Email marketing is the new perfect medium to use when youíre other marketing is not effective. For example, in-store marketing is only effective if customers come in the store. If they donít, this form of marketing is wasted.
Another benefit of email marketing is that it doesnít cost anything. Large-scale mailings can really add up cost wise, but not so with permission based email marketing. Because email is instant, so is customer response. Usually, if a customer is reading an email, likes what he or she is reading, they are more likely to click a link and make an online purchase. He or she is not likely to close out his or her email and come down to your store, especially if your store isnít located anywhere near where he or she is. Email marketing is also effective because it widens your customer base. With email marketing, we are no longer held down by our locations.
One way to make sure that email marketing doesnít turn into a flop for you is to use permission based email marketing.
This is gaining permission from the people you are going to be sending
to. The reason for this is because of spammers. Because of these people
who send off emails that are not permission based email marketing, there
are many times when even your emails might be considered to be spam and
deleted. Since your lively hood depends on people coming to or shopping in
your store, this can be very harsh and cost you money by having to use
other forms of marketing. However, if you are using permission based email
marketing, there is no need to worry because this form of email marketing
requires getting the email address of your customers with their permission
to send them email.