||In these times where information technology
has become a necessity rather than just a convenient tool in everyday
life, the internet has proven to become among the most effective ways to
reach the public. As such, email is now seen to be a very powerful tool in
marketing since it is among the most often utilized components in
cyberspace. With the speed it delivers messages to prospects, its
directness in addressing target markets, and the undeniably low cost it
entails, it is no wonder why email marketing is considered to be more
powerful than other methods of advertising. However, despite the numerous
advantages email marketing can provide any business endeavor, some risks
are at hand if it is not properly planned or if it is not executed well.
Like any marketing move, email marketing could either result into amazing
returns if done strategically, or horrible losses if carried out
What does it take to become successful in email marketing? Here are six
helpful tips for a sound email marketing plan:
1. Address Prospective Clients Personally
Practically everyone gets spam in their inbox and virtually everybody has
developed allergies for email advertisements. To prevent recipients from
automatically trashing email ads, it is important to call their attention
using the most beautiful words to their ears (or eyes): their names.
Addressing prospects personally makes them feel important. The more
recipients are made to feel that they are treated as persons and not
numbers, the more likely they will be willing to go on reading.
2. Create a Mailing List
It is impossible to do the first tip if one does not have a list of
addresses to match the names.
Building a mailing list of target prospects is among the most vital
steps in a strategic email campaign. As time goes on, the list grows and
becomes an important asset as a source of profits from the would-be loyal
3. Try to Avoid Appearing Suspicious
People are getting more aware of the truth in the phrase "too good to be
true." As mentioned earlier, people are growing sick of spam, and they
treat anything that resembles spam as dirt. It is important to make
efforts to compose email advertisements that do not look like spam. To
prevent an email ad from being trashed, it is wise to avoid making
hyperbolic statements, overusing characters such as dollar signs and
exclamation points, and doing other things spammers usually do.
4. Limit Email Advertisements During Holidays
People are usually too busy to check their computers during the merry
months and thus they are most likely unable to read messages in their
inboxes. Only the most important, business and personal emails are read,
and the rest are immediately thrown into the recycle bin. It is therefore
wise to avoid doing email marketing during Christmas, Halloween,
Thanksgiving, and other bustling occasions.
5. Make Email Ads Easy for Recipients to Understand
It is indeed important for email advertisements to catch the attention of
the recipient; however, it is also equally vital for the readers to
realize the response that is expected of them. Whether it is to click a
certain link, or to reply to a certain message, the recipient should be
able to fully understand what is supposed to be done after reading the
email. Otherwise, the email campaign may be as useless as a trashed spam,
despite how effectively it was able to captivate the targeted market.
6. Make the Brand Known Right from the Start
The point of email marketing is to make a certain product, service, or
brand known to its target market. While the immediate goal of an email
marketer is to get a positive response, such as making a sail or having a
subscription signed, from prospects after they receive an email ad, the
long term goal is to make the deal not only a one-time shot, but a lasting
business relationship. The key to this is recognition. The customer must
be able to identify and remember the brand for a long period. This could
be done by placing the brand name in key areas such as the “from” and
“subject” line, or other notable parts of the email. Granting that the
client was satisfied with the first transaction, loyalty is not too far if
the client is very much familiar with the brand.
Being successful in email marketing indeed requires effort, but it is not
at all daunting to plan a strategic email campaign. To succeed in email
marketing, one has to know the target market, treat them well, deliver
what is promised, and make a lasting impression. With careful planning,
the benefits that email marketing can offer are countless.